Q: How did the product get its name?
A: There are two reasons for the name of the product: definitional and representational. Definitionally, vertex refers to the point where two rays of light begin. In terms of visual representation, when the device is adjusted one way, it takes the form of a letter V, while adjusted another way, it takes the form of the letter X.

Q: How is this product different from others?
A: Only the VerteX™ makes it possible to (1) easily control the diffusion of light while on the move, using only one hand, (2) manipulate the flow and quality of light in ways not possible with other existing devices and (3) achieve longer battery life, faster recycle times, higher f-stop and lower ISO options.

For a complete list of features and benefits, please refer to our VerteX™ information page.

Q: I'm just a beginner. Can this still help me and how easy is it to use?
A: Everyone can benefit from the VerteX™. It is easy to use and much like your cell phone or computer, the VerteX™ can be invaluable even without command of all advanced features. With experience, various creative possibilities will reveal themselves.

Q: Can this product be used to bounce light off high ceilings or far-away walls?
A: You may be surprised how much light can return from a distant bounce, depending on the power of your flash unit. The secret to an effective bounce is to project strong specular (mirrored) light rather than weak diffused light. The VerteX™ makes it possible to project powerful specular light, for the ultimate bounce.

Q: Can the VerteX™ be used outside, in sunlight?
A: Yes. The VerteX™ can project 100 percent diffused light or allow 100 percent direct flash, bypassing any contribution from the VerteX™. Go from direct light to diffused light to specular (mirrored) light, or any combination, with a quick twist or tilt. No need to fumble around with attaching or removing anything, to accommodate the immediate lighting situation. You can do all this with your free hand.

Q: Can I still use gels, with your product?
A: Yes. The VerteX™ leaves ample room for adding gel strips.

Q: Can the mirror/white panel inserts be replaced?
A: Yes. The VerteX™ inserts are easily replaceable. You may replace them, creatively, with your own materials, or with our selection of inserts.

Q: How can the VerteX™ help with "colorcast" from colored walls and ceilings?
A: Many diffusers currently on the market emit light in all directions, leaving you no choice as to where the light hits. The VerteX™ offers the ability to steer and project light selectively, in the form of Target Bouncing™. Even more important is the ability to "steer away" from heavily colorcast areas or objects.

Q: Will your product work with flash brackets?
A: The VerteX™ works wonderfully with brackets. To reduce weight and bulk, however, why not go bracketless? One important point to keep in mind when using brackets is that the auto-focus assist light may no longer function effectively if not well-aligned with the lens axis.

Q: Are you saying that your product defies the laws of physics, by producing additional light?
A: No. The laws of physics cannot be defied. But they can be creatively exploited! The VerteX™ offers additional freedom and options, by successfully leveraging and exploiting the physics of light.

Q: Which VerteX™ model is the one being promoted through the special offers: Dual Panel Regular, Dual Panel Rotate or Single Panel Regular?
A: Actually, these are not different models but rather different configurations that are all possible with the same VerteX, which comes with two panels, two mirrored inserts, two white inserts and the superstructure that mounts over your flash head. Prices quoted refer to just the one existing model.

 
 
 


Q: Do I need to modify my flash, in order to install the VerteX™?

A: No, it straps on like a rubber band. There's no sticky adhesive or noisy Velcro. The mounting mechanism is a hybrid elastic band with rubber-like bumpers that ride over the contours of your flash head (your flash head will not be marred).

Q: Is it easy to remove?
A: Yes, it comes off like a rubber band when you want it to. What you will find, however, is that you don't have to remove it, because it folds easily off to the side of your flash head. You may want to remove just the panels, for compact storage, which is easily done with one free hand.

Q: It looks fragile. Will it break easily?
A: The VerteX™ has been designed for convenience and durability. Don't be misled by its sleek, compact look. A built-in safety release mechanism will cause the magnetically coupled panels to come loose, rather than break, upon impact to your flash head, protecting the vulnerable hot shoe. Likewise, the arms have been designed to pop out before they break. A generous one-year warranty stands behind this promise: as long as the VerteX™ is not abused, it will last for years.

Q: What kind of flash units will the VerteX™ fit?
A: It will fit virtually any rectangular-shaped flash unit designed for on-camera hot shoes, including these popular models:

Canon 580EX(I-II)/430EX(I-II)
Kodak P20
Metz 48/58 AF-1
Nikon SB-900/800/600
Olympus FL-50R/36R
Panasonic DMW-FL500/360
Pentax AF540/360 FGZ
Promaster 7-Series
Quantaray QDC/QTB Series
Samsung SEF-54PZF
Sigma EF 500/530 Series
Sony HVL-F56/F42/F36AM/F58AM
Sunpak PZ42X

Q: Does the VerteX™ come with a flash, as shown in the demos?
A: A flash unit is not included with the purchase of the VerteX™. It is included in illustrations out of necessity.

Q: Can I use my flash's built-in catchlight/wide-angle pullouts together with the VerteX™?
A: Yes, you can use them in conjunction with the VerteX™. The VerteX™ can easily "partner" with all the functions of your existing flash, either actively or folded quietly in the background.

Q: What does the mirrored panel do?
A: It is important to first understand that the panel actually has TWO different sides. Each side has four-point fingers into which an insert can be securely placed with no adhesives. These inserts can be easily removed, replaced and customized. The VerteX™ is sold with a white insert on one side of the panel and a mirrored insert on the other side. You can rotate and flip the panel to either side, as desired. The purpose of the mirrored inserts is not to light your subject but rather to "steer" or redirect light, at walls, ceilings and other surrounding objects, to bounce light, increasing the apparent size of the light source. The white surface, on the other hand, is used to diffuse light or to create catchlight. It is the white surface that can be used to light your subject if you want to.

 
 
     
 

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